Why Pinterest Deserves a Second Look
Pinterest users don’t browse aimlessly. They come to plan, discover, and buy.
Today, men make up over one-third of Pinterest’s global users, with Gen Z being one of the fastest-growing segments. This means millions of male consumers are actively searching for ideas, products, and recommendations, and they’re doing it with purchase intent.
For brands on Maakeit, this is a chance to reach men before they decide what to buy.
What Male Users Are Searching for on Pinterest
Pinterest data shows that male users are engaging across multiple lifestyle and utility-driven categories. Some of the fastest-growing interests include:
Fitness & Wellness
Men are searching for:
-Workout routines
-Fitness gear
-Wellness habits they can actually stick to
Pinterest has become a place to plan healthier lifestyles—not just admire them.
Style & Grooming
Male users are saving content around:
-Skincare routines
-Beard and hair styling
-Everyday fashion inspiration
This reflects a broader shift: men want guidance, not perfection—and creators who keep it real perform best.
Tech, Tools & Skills
From productivity setups to programming tutorials and new tech gadgets, Pinterest is becoming a discovery hub for:
-Tech-savvy creators
-Builders
-DIY and learning-focused audiences
This aligns perfectly with creators who educate while they influence.
Home, Family & Hobbies
Modern men are engaging with content around:
-Home setups
-Parenting
-Creative and practical hobbies
Pinterest allows them to explore these interests privately and intentionally.
Why This Matters for Influencer Marketing
Pinterest isn’t optimized for virality, it’s optimized for long-term discovery.
That means:
-Content lives longer
-Influencer posts keep driving traffic for months
-Users are closer to purchase decisions
For brands on Maakeit, this creates a unique advantage:
-Less competition
-Higher trust
-Better conversion potential
How Maakeit Brands Can Win on Pinterest
1. Partner With Creators Who Teach
Male audiences respond strongly to how-to content, walkthroughs, and real use cases. Creators who explain why and how outperform creators who just pose.
2. Optimize for Search, Not Trends
Pinterest behaves more like Google than Instagram.
Use clear keywords like:
1.“Men’s skincare routine”
2.“Best fitness gear for beginners”
3.“Minimal desk setup ideas”
This helps your content stay discoverable long after publishing.
3. Make Content Shoppable
Visual pins paired with product tags allow users to move from inspiration to checkout seamlessly, perfect for brands looking to shorten the buyer journey.
4. Repurpose Smartly
Content from TikTok or Instagram can work on Pinterest, but it should be adapted for:
-Evergreen value
-Educational framing
-Clear outcomes
The Bigger Opportunity
Pinterest’s growing male audience isn’t just a trend, it’s a market inefficiency.
Brands that move early can:
-Build trust faster
-Own niche categories
-Create long-lasting influencer assets
With Maakeit, brands can easily collaborate with creators who already understand these audiences and turn inspiration into measurable results.
If you’re serious about influencer marketing that converts, not just performs—Pinterest deserves a spot in your strategy.
And now is the best time to start.